ข่าวประชาสัมพันธ์ Hotel Muse Bangkok+lifestyle

JLL Thailand advises on historic jewellery workshop conversion to 77-room Aiden Surawong as Bangkok asset repositioning activities accelerates

Adaptive reuse of a former jewellery workshop underscores the shift toward value-add repositioning and experiential hospitality in Bangkok's hotel investment market JLL Thailand has advised on the sale of the leasehold interest in the development structure for Aiden Surawong Bangkok, marking the Southeast Asia debut of BWH Hotels' Aiden lifestyle brand. The 77-room property, created through the transformation of a former jewellery workshop on Surawong Road, officially opened on 11 May 2026. The

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